Saturday, March 21, 2009

Royals Gear up for second session

IPL champions Rajasthan Royals are gearing up for second session with a host of new initiatives ranging from a new rendition of its team song to launch of a new sporting gear and the release of a DVD to capure the success of the team last year.This year in addition to continuing with its primary metric of success-focus on cricket,they are looking at oppurtunities off the field to accelerate their brand song of Rajasthan Royals-Halla bol which has got a new makeover under the creative expertise and guidance of a new stake-holder and co-owner Shilpa shetty.

No comments: